Yorkshire County Cricket Membership have introduced a brand new sponsorship cope with Clear Slate Studio, an Indian media agency, who will take over as principal sponsor at Headingley for the 2022 season.
The 2-year settlement replaces the earlier naming rights deal at Headingley, which had been held by Emerald Publishing till they reduce ties with Yorkshire on the top of the membership’s racism scandal in November.
The announcement comes days after Yorkshire’s Emergency Common Assembly, at which key governance adjustments have been agreed to satisfy the ECB’s standards for the return of worldwide cricket to Headingley – beginning with the third Check towards New Zealand in June.
As a part of the brand new deal, Headingley’s pavilion will likely be often called the “Clean Slate Pavilion” and the title will seem on membership equipment of Yorkshire and the Northern Diamonds.
Azeem Rafiq, the previous Yorkshire captain whose testimony earlier than parliament was instrumental in forcing by means of the adjustments on the membership, instructed Sky Sports activities Information that the sponsor’s title “fitted perfectly” however that the actual problem for the membership was nonetheless to come back.
“It is a clean slate… the name is one thing, but it is everything else from now on that happens that is important,” he mentioned. “There’s a lot of good primary schools around Headingley and a big diverse community.
“I simply need them to have the ability to stroll previous Headingley and take a look at Headingley and suppose that is my membership.”
Clean Slate, a female-forward streaming platform due to launch globally in 2023, say their mission is to challenge gender stereotypes in Indian film and want to help make Headingley “a flagbearer for inclusivity and variety in cricket”.
“This new partnership – with a vibrant Indian model that is aware of how you can entertain numerous communities – is an thrilling step for Yorkshire,” Lord Patel, the club chairman, said.
“Our proud membership has a terrific future, welcoming everybody into our floor and this sport, and our new companions are champions of inclusivity, variety, and fairness.”
