Home Tennis Strong Stance on China and Peng Shuai Helps Land WTA a New Title Sponsor

Strong Stance on China and Peng Shuai Helps Land WTA a New Title Sponsor


The WTA has been an outlier in its approach to China. The ATP, which operates the lads’s tennis tour, has not suspended its Chinese language tournaments, and different skilled leagues, together with the N.B.A., have been reticent to confront Chinese language authorities straight.

Peng has reappeared in current weeks and given some managed interviews, claiming that she deleted the social media submit herself and that she had been misunderstood and had not made sexual assault allegations. However the WTA, nonetheless missing direct contact with Peng, has maintained its place.

“We’ve been watching very closely some of the brave and really high-integrity moves that the WTA has made almost by themselves,” Hellmann mentioned. “And that brought to our attention both the potential need they may have for title sponsorship, as well as really wanting to stand with and support the stance they are taking despite really negative impact on their business.”

Hellmann added: “It put their calendar at risk. It put a huge audience at risk, but they stood up for what they believed to be right and stood up for their players and therefore, by extension, the voice of women throughout the world.”

In response to Lawler, the contact with Hologic started with a recreation of golf in December in San Diego, the place Hologic has a significant manufacturing facility, that concerned Stephen MacMillan, Hologic’s chairman, and Kyle Filippelli, the boyfriend of the American tennis participant CoCo Vandeweghe.

Lawler mentioned MacMillan talked about the WTA’s “moral stance” on Peng and expressed curiosity to Filippelli in opening discussions with the WTA. MacMillan was put involved with Alastair Garland, who’s on the WTA’s board of administrators, is the vice chairman on the administration firm Octagon and is married to Lawler’s daughter Charlotte.

“We had two calls, one before Christmas, one right after,” Lawler mentioned. “And then we went out to San Diego and we met with them, and that’s how it started. It clicked right away.”

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